Event Agenda
For Executives and Business Professionals
AI skills are no longer optional—they’re essential for professionals at every level. According to Gartner, “By 2027, organizations that emphasize AI literacy for executives will achieve 20% higher financial performance compared with those that do not.” That’s why AI Accelerate 2025 offers a focused, business-first experience designed to turn AI curiosity into AI fluency for leaders and business pros alike. Over two days, you’ll hear from high-impact leaders like Terry Jones (founder of Travelocity and Kayak.com), gain a clear foundation in AI literacy, and get hands-on with the generative AI tools shaping business today—including ChatGPT. No technical background required—just a drive to lead with confidence.
| Wed., Aug. 20, 2025 // DAY 1: AI LITERACY FOR BUSINESS PROFESSIONALS
|
Wednesday
7:30 - 8 a.m.
|
|
|
Wednesday
8 - 8:45 a.m.
|
|
Keynote: Navigating Business Success in the AI Revolution
The era of AI is transforming the business landscape at an unprecedented pace. Join renowned business leader Terry Jones—founder and former CEO of Travelocity, chairman of Kayak.com, and business and AI innovator—as he shares his unique perspective on how AI is reshaping the future of business. Drawing from his extensive leadership experience and current work in the AI space, Terry will explore the profound impact of AI on business strategies and how leaders and business professionals alike can thrive in the years ahead and drive real innovation and growth through AI. Speaker: Terry Jones Travelocity & Kayak.com |
Wednesday
|
|
|
Wednesday
9 - 10:30 a.m.
|
|
AI Literacy Bootcamp, Part 1: AI Foundations for Business Professionals and Leaders
Led by TreeHive Strategy's Donald Farmer, part one of this morning bootcamp gets attendees up to speed on foundational AI concepts critical for strategic decision-making. Explore the key terms, technologies, and strategic frameworks leaders need to successfully guide their organizations through the AI landscape. |
|
Wednesday
10:30 a.m. - 12 p.m.
|
|
AI Literacy Bootcamp, Part 2: Generative AI Primer for Business Professionals
This session builds on the foundational knowledge from Part 1 to focus specifically on generative AI: What it is, how it works, and why it matters to your business. You’ll explore real-world applications, key models like GPT, and use cases across departments. This session will also help demystify common misconceptions and equip you with the insights you need to evaluate generative AI tools and initiatives with confidence. No technical background required—just a willingness to learn fast and think strategically. |
|
Wednesday
12:15 p.m. - 1:45 p.m.
|
|
| Lunch & Exhibit Hall (with TDWI Transform) |
|
Wednesday
1:45 p.m. - 3:15 p.m.
|
|
Session: Getting Started with AI in Your Organization: What Leaders & Business Pros Need To Know
Building on the morning bootcamp, this practical session will help executives and business professionals lead successful AI adoption without needing a technical background. You'll learn how to evaluate AI opportunities through a business lens, define success metrics like ROI and efficiency, and navigate challenges related to data, security, compliance, and governance. This session will be followed by a hands-on workshop with Donald: "AI Literacy in Action: Practical Techniques for Implementing AI" |
|
Wednesday
3:30 - 5:00 p.m.
|
|
Workshop: AI Literacy in Action: Practical Techniques for Implementing AI
This interactive workshop, led by AI strategist Donald Farmer, gives business professionals a hands-on approach to identifying and planning AI initiatives that deliver real value. You’ll learn how to apply the TASTER framework—a practical tool for evaluating and prioritizing “quick win” AI projects—and explore how to manage data, governance, and human oversight in a way that supports responsible, business-aligned AI adoption. No technical background required, just a readiness to roll up your sleeves and start putting strategy into action. |
|
| Thursday, August 21, 2025 // DAY 2: FULL-DAY GEN AI & CHATGTP BOOTCAMP |
| TIME |
EVENT |
Wednesday
8:30 - 9 a.m.
|
|
|
Thursday
|
|
DAY 2: CHATGPT & GEN AI 101 BOOTCAMP (Instructor: Becky Nagel)
|
|
Thursday
9 - 10:30 a.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 1: ChatGPT & LLM Basics
ChatGPT foundations; feature review; LLM comparison; pricing & offers; security, data and copyright; modern prompting techniques.
|
|
Thursday
10:45 a.m. - 12 p.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 2: Advanced ChatGPT & LLM Features
Advanced features review; data analysis review; data masking techniques; business use cases; demos and hands-on practice.
|
|
Thursday
12:15 - 1:45 p.m.
|
|
|
Thursday
1:45 - 2:45 p.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 3: Image Generation with Dall-E & Other Tools
Image generation foundations; Dall-E vs. Adobe vs. Midjourney vs. Others; modern prompt techniques; video generation; demos and hands-on practice.
|
|
Thursday
2:45 - 3:15 p.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 4: AI Agents & What's Next
A look at what's hot and what's ahead in generative AI.
|
|
Thursday
3:45 - 4:45 p.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 5: Hands-On with ChatGPT
Practice using ChatGPT, including building and training your very first GPT.
|
|
Thursday
4:45 to 5 p.m.
|
|
ChatGPT & Gen AI Bootcamp, Part 6: Closing Q&A
|
|
*Agenda and speakers subject to change
If you plan to attend the Day 2 ChatGPT and Gen AI 101 Bootcamp please bring your laptop computer and access to a paid version of ChatGPT (Plus or Teams) if you want to participate in the hands-on portions.
When registering, participants will be able to choose a two-day pass for the entire conference or pick a single-day pass.